Mar 27, 2010

lv history - Brand building

"LV" mark the birth of the Louis Vuitton of epoch-making significance. It has made the Louis Vuitton began as a symbol of the brand into people's ideas, it opens the era of Louis Vuitton brand has become the symbol representative of Louis Vuitton products. "LV bag" is a noble symbol of people's minds,Designer Men Compuer Bags ,with "LV bags" and wants to have "LV bags" who developed a common psychological values and emotional experience.

The 19th century, the capitalist economy to develop rapidly. LV purse not only meet the bourgeois upstart items using the court aspirations, the status of money to get the replacement, but also to provide them with the aristocracy in order to enjoy the special services - special ordered. This service exclusively for consumer's personal needs and design, ease of use can satisfy the maximum demands of consumers; the same time, only a few dozen cases a year and the price is expensive customized products to meet the target consumer to highlight its the psychological needs of the new nobility. Elegant, simple, practical "travel philosophy" has become the core of 150 years of the same brand.
Gradually build up in Louis Vuitton silver designer handbag refined, elegant, distinguished brand image, when they were greedy imitation of those stolen. This not only did not affect the development of Louis Vuitton has also stimulated Qiaozhiweideng Imagination at Work - In 1896, he designed a popular combination of the Monogram pattern: In the four petals painted on the outer circle, there are anti-white star-shaped diamond-shaped, star, and LV words to express respect for his father.

Into the 20th century, the era of modern commercial society, a historic brand, deep inside information is an asset, liability invariably outdated and rigid yes. In 1997, only 34-year-old New York designer (Marc Jacobs) joined the LV mens designer messenger bags , as the Group Design Director. He pioneered the fashion series, for the LV bag that the traditional symbol of Paris boutique brand has injected new vitality.Marc Jacobs that "from scratch" minimalist philosophy is a combination of classical style the image of the LV bag, the traditional combination of letters pressed candy-color logo printed on the patent leather leather goods, coupled with simple clothing line, so that LV bag package the image of the fashion trend of lively,
The same access to global fashion industry acclaim, it is this bold innovation LV monogram vernis alma bag. What is even more creative and exciting in 2003, designer Marc Jacobs for the first time with the new Japanese artist Takashi Murakami's works hand in hand, its fresh and cute and colorful Flower Taitouwawa patterns to exclude the LV handbag Monogram pattern gives the classic old-fashioned feeling, to "childish" the temptation to rage around the world. Perhaps such a bold and innovative courage, so sit tight for many years in the fashion Louis Vuitton top-class luxury on the throne, the mixture of the old steady
And the young lovely luxury brands, the success rate so that his name has become synonymous with luxury.